For decades, physical events created an ecosystem of event organizers, exhibitors, sponsors as well as an industry that services all stakeholders. Event management agencies, audio visual companies, printing companies, and many others created best practices do create and deliver physical events.
This ecosystem and industry will now evolve to accommodate for a new types of events, online events. Instead of audio visual providers, event organizers and sponsors will require video production companies and instead of fabricators and printing services, organizers will seek the best online events softwares.
We've put together 5 tips for exhibitors and sponsors for showcasing and exhibiting at online events:
- Determine the objectives of your participation
- Understand from the organizer what is possible on the platform they're using
- Engage the audience before the event
- Put the effort in the execution
- Focus on data